In recent developments, acclaimed South Korean actor Kim Soo-hyun has publicly refuted allegations concerning a past relationship with the late actress Kim Sae-ron during her underage years. The controversy emerged following Kim Sae-ron's untimely death in February 2025, which has been reported as a suspected suicide. In a statement released on March 31, 2025, Kim Soo-hyun expressed profound distress over the accusations, emphasizing that their relationship commenced only after Kim Sae-ron had reached the legal age. He further announced intentions to pursue legal action against individuals propagating these claims, citing defamation concerns.
The repercussions of this scandal have been significant for Kim Soo-hyun's professional endeavors. Notably, luxury fashion house Prada and cosmetic brand Dinto have terminated their collaborations with the actor. Prada confirmed the mutual cessation of their partnership without delving into specifics, while Dinto referenced substantial reasons rendering the continuation of their advertising contract unfeasible.
Kim Sae-ron, born in July 2000, was a rising star in the South Korean entertainment industry. However, her career faced challenges following a drunk driving incident in 2022, which led to financial difficulties and reportedly compelled her to undertake part-time employment. The resurfacing of a deleted photograph featuring both actors in 2024 reignited speculations about their relationship. Kim Soo-hyun's agency, Goldmedalist, has firmly denied any romantic involvement during Kim Sae-ron's minor years and has decried attempts to link him to her tragic demise.