May Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 28 to May 28.

BTS held onto their spot at the top of the list this month, scoring a brand reputation index of 9,206,081 for May.

Lim Young Woong took second place with a brand reputation index of 6,601,432, while Yu Jae Seok ranked third with a score of 6,104,037.

Byeon Woo Seok came in fourth place with a brand reputation index of 5,518,119, marking a 3.78 percent increase in his score since last month.

Finally, Ryu Hyun Jin rounded out the top five with a brand reputation index of 5,345,412, marking a 48.50 percent rise in his score since April.

Check out the top 30 for this month below!

1. BTS
2. Lim Young Woong
3. Yu Jae Seok
4. Byeon Woo Seok
5. Ryu Hun Jin
6. Park Ji Hoon
7. IVE
8. Son Heung Min
9. BLACKPINK
10. aespa
11. TWICE
12. Lee Jung Hoo
13. HANRORO
14. Jun Hyun Moo
15. Park Ji Hyun
16. Lee Sang Yi
17. SEVENTEEN
18. Stray Kids
19. HaHa
20. Kim Do Yeong
21. Wanna One
22. Kim Yong Bin
23. Red Velvet
24. Park Bo Young
25. Koo Kyo Hwan
26. Joo Woo Jae
27. Lee Chan Won
28. Kim Yuna
29. Kim Dong Hyun
30. MAMAMOO’s Hwasa

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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And watch Yu Jae Seok on “Running Man” below!

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