Photo: GRAZIAThe Middle East’s fashion, beauty, and taste segment continues to group nan gait and raise nan barroom pinch each drop, collab, and conception store.
From headline-making launches to caller brands entering nan market, nan region remains a awesome subordinate successful nan world style conversation.
In this version of GRAZIA’s location rundown, we’re rounding up nan coolest happenings that beryllium nan Middle East isn’t conscionable pursuing trends, it’s creating them.
Italian glamour meets cult sneaker culture
Versace steps into sneaker territory pinch Onitsuka Tiger, reworking nan iconic TAI-CHI silhouette done a distinctly cross-cultural lens. Crafted successful Japan and rooted successful a speech betwixt Italian opulence and Japanese precision, nan collaboration marks a uncommon infinitesimal – tied to Dario Vitale’s first and only Versace collection.
Birkenstock’s SS26 release
Photo: SuppliedBirkenstock evolves its signature silhouettes pinch nan motorboat of Loma and Solana – a considered update connected its clog and sandal legacy. Rooted successful nan brand’s iconic footbed, some styles thin into a much streamlined, utility-driven aesthetic, replacing accepted buckles pinch tactile hook-and-loop closures for a cleaner finish. Crafted successful premium suede and designed for ease, nan silhouettes equilibrium shape and function.
Yusur Al Khalidi is nan look of Charlotte Tilbury’s latest drop
Photo: SuppliedCharlotte Tilbury has unveiled is adjacent section successful its Pillow Talk beingness and astatine nan centre of it is Iraqi societal media powerhouse Yusur Al-Khalidi arsenic nan look of nan location campaign. Boasting complete 5.2 cardinal followers, Yusur stars arsenic nan twinkling beauty of nan caller Pillow Talk run which features nan caller Pillow Talk Blush Balm Lip Tint, which is simply a 3-in-1 sheer lipstick, balm and tint powered by pH Custom Colour Chemistry™. “Shooting this run felt for illustration stepping into a dream — surrounded by nature, creativity, and a squad that feels much for illustration family,” nan societal media prima said. “There’s thing beautiful astir celebrating femininity successful specified an authentic way. For me, Pillow Talk is astir emotion comfortable successful your ain tegument and embracing each type of yourself pinch confidence, elegance, and a small spot of magic.”
Carolina Herrera’s caller handbag line
Photo: SuppliedFor SS26, New York-based manner location Carolina Herrera has unveiled a caller handbag statement inspired by nan cleanable lines of nan 1970s and 1980s. Imagined by imaginative head Wes Gordon, nan designs attraction connected sculptural silhouettes embodying nan signature Herrera location codes, adding arsenic nan cleanable summation and complement to nan brand’s halfway ready-to-wear pieces.
Sheikha Bodour’s inaugural manner line
Her Highness Sheikha Bodour bint Sultan bin Mohammed Al Qasimi has conquered nan literate world, nan globe over, breaking boundaries not only successful nan region, but internationally. However, now nan UAE royal and literate maven has entered into nan world of manner pinch her inaugural brand, pinch location codes which consciousness very reminiscent of her ain individual style. Entitled Inanna Reborn, nan manner explanation will bring together ready-to-wear, jewellery and manner experiences nether 1 umbrella which will “awaken nan soul queen successful each woman, blending heritage, myth, and ritual to empower self-expression and conscious living”. While nan website still states ‘coming soon’, respective pieces from nan explanation person already been teased via its Instagram page, including nan Adiya dress, nan Samsi dress and nan Lamis dress. Watch this abstraction for more…
Modern Heirlooms
Rosetta Fine Jewellery is redefining what it intends to deterioration tradition. Founded successful Dubai, nan maison draws connected a blend of Eastern craftsmanship and Middle Eastern heritage, translating centuries-old techniques into pieces that consciousness distinctly modern. Think fluid silhouettes, sparkling stones, and a softness that sits people against nan skin. Designed to move pinch you, from mundane moments to much important milestones, each portion carries a consciousness of permanence.
The curve appeal
Celine, nether nan guidance of Michael Rider, refines its signature minimalism pinch nan Little Halfmoon container – a study successful shape, building and quiet statement. Crafted successful supple, high-shine lambskin, nan curved silhouette feels some directional and timeless, anchored by nan house’s iconic clasp and vanished pinch a thin, adjustable strap.
Your skin, but better
Designed for nan displacement towards skin-first beauty, Refy has launched Skin Base – a new-generation complexion essential. Powered by a Korean gel-based look and infused pinch hyaluronic acid, it delivers sheer, elastic sum pinch a hydrated, second-skin finish. Available successful 18 neutral-to-golden shades and clinically proven to boost hydration, it’s suitable for each tegument types. Launching DTC connected March 24 and astatine Sephora Middle East from April 2.
Beauty In Motion
Hourglass Cosmetics taps Olivia Dean arsenic its caller Global Brand Partner, ushering successful a softer, much fluid attack to beauty. Anchored successful nan thought of constitution that moves pinch you, nan collaboration introduces nan adjacent section of its Any Time, Any Place, Any Wear campaign, brought to life done cinematic storytelling and world activations. At its core: The Olivia Dean Edit, a curated lineup of complexion essentials designed for effortless, on-the-go wear.
Eclectic Excess
Bvlgari pushes High Jewellery into caller territory pinch Eclettica – a postulation that treats adornment arsenic an creation form. Spanning complete 150 one-of-a-kind creations, including 9 ‘Capolavori’ masterpieces, nan postulation draws connected sculpture, coating and architecture to play pinch volume, colour and structure. Extending into watches, bags and fragrance, it blurs disciplines to create a afloat immersive universe. Maximal, masterful, and unapologetically bold.
The Movement Edit
As routines crossed nan UAE proceed to shift, it’s nan smaller constants that are softly shaping nan mundane – and activity remains 1 of them. Privilee’s The Movement Edit taps into this mindset pinch a constricted three-month rank (Dhs1,899), designed astir nan spaces group are already returning to. Think 1Rebel, F45, Karma Yoga, Viya Fit, Mina Seyahi and FitRepublik – alongside entree to pools, formation clubs and resorts. It’s little astir overhaul, much astir ease: a curated measurement to support movement, betterment and societal rituals seamlessly portion of nan week.
Latex length
Photo: SuppliedYSL Beauty is rewriting nan mascara playbook (again). Enter Lash Latex, nan house’s newest icon, landing April 1, and designed for lashes that don’t conscionable show up, they agelong nan brief. Where Lash Clash built its cult position connected unapologetic volume, Lash Latex shifts nan attraction to length, assistance and a high-gloss, almost lacquered finish, inspired by nan hostility and radiance of latex itself. Think sculpted, elongated, and deliberately bold. At Dhs190, see it little a regular basal and much a lash workout.
The Vanilla Wardrobe
Phlur’s Vanilla Skin family is softly becoming nan fragrance azygous of nan moment. Built astir nan thought of scent arsenic ritual, nan scope leans into a softer, skin-first attack – intimate, layerable, and designed to germinate passim nan day. What began pinch nan cult Eau de Parfum now extends into a afloat wardrobe: a sheer Hair & Body Mist and a recently launched Body Oil that adds some glow and longevity to nan scent. Think vanilla, but stripped back, warm, wearable, and conscionable saccharine capable to linger.
Coffee, Reimagined
Nespresso enters a caller era pinch Dua Lipa arsenic its latest world ambassador. Known for shaping civilization arsenic overmuch arsenic sound, nan popular prima brings a consciousness of curiosity and modernity that mirrors nan brand’s adjacent chapter. Launching April 14, nan Vertuo World run signals a displacement towards a much expressive, experience-led imagination of coffee, pinch a cameo from George Clooney grounding it successful legacy.
The New Lip Uniform
Summer Fridays is refining nan mundane articulator pinch 2 caller essentials designed to activity successful tandem. The SoftLine Lip Liner (eight shades) leans into a softer, much earthy meaning – infused pinch nourishing ingredients to style without drying – while nan Flushed Lip Stain (six shades) delivers that just-bitten tint pinch a lightweight, long-wear, transfer-proof finish. Together, they create a articulator look that feels effortless but considered. Now disposable astatine Sephora Middle East.
Scent As Story
Spring has sprung, which intends it’s nan play of caller scents. Enter Vilhelm Parfumerie, a fragrance location which approaches scent little arsenic a formula, much arsenic a narrative. Each scent is rooted successful a infinitesimal – puerility summers by nan sea, aliases nan charged ambiance of early 1900s Paris – translated into thing you deterioration alternatively than read. The consequence is simply a postulation that feels some nostalgic and transportive, wherever storytelling sits astatine nan bosom of each composition. Housed successful its signature yellowish bottles, these are fragrances that linger pinch a consciousness of effortless, cinematic insouciance.
A Softer Line
Scarlett Poppies looks to nan fluidity of Art Nouveau for Spring ’26, unveiling Whispers of Nouveau: a postulation rooted successful movement, trade and quiet detail. Curved silhouettes and botanical motifs are reinterpreted done a blend of Scandinavian easiness and Indian craftsmanship, pinch flowing dresses and refined separates elevated done manus embroidery, appliqué and delicate cutwork. A palette of ivory, saffron, soft greens and cornflower bluish adds a gentle luminosity, resulting successful a softer, much considered return connected modern femininity.
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